Grace Weitz - Hop Culture

Get to know Grace, the Senior Content Editor behind some of the juiciest scoops and craft brewing recommendations @hopculturemag and @untappd. 

• Grace started working for Hop Culture in 2017 while attending grad school at NYU. Answering an ad, placed by founder Kenny Gould, Grace began a career in beer journalism as an intern. Seven years later, it was the best decision Grace made.

• Grace began writing and editing in high school. Instead of pursuing a career in sports journalism, Grace started as a brand ambassador for @3sheepsbrewing and eventually worked full time selling beer @5rabbitbrewery. A career at Hop Culture brought it all together—beer and writing.

• The first article Grace wrote for Hop Culture was, “The Fermenting Ecosystem: Scratch Brewing in Ava, IL.” With dad in tow, the pair traveled two hours by car to gather the story on @scratchbeer Co-Founder, Marika Josephson. 

• Juicy beer writing around the world. That’s how Grace describes the ethos of Hop Culture. HC aims to make craft beer more inclusive, positive, accessible, sustainable, and fun by writing and sharing stories about the people, trends, and culture of beer.

• Favorite beer? Well, it changes with the season, naturally. But lately, Grace enjoys a Czech Pale Lager or a Munich Dunkel.

• The hardest challenge Grace has faced working at Hop Culture has been starting a femme-identifying, and non-binary beer festival called, Beers With(out) Beards. The festival was conceptualized as part of Grace’s grad thesis. Grace has hosted five festivals and started Queer Beer in 2021.

• Some future plans for Hop Culture include truly embracing their status as a worldwide publication. Beer didn’t start in Anglocentric cultures. Grace wants to highlight beer cultures globally.

• Why check out Hop Culture? Want to know about the best breweries in London? Tokyo? Buenos Aires? How about learning about a certain beer style? If you’re thirsty, and curious, Hop Culture is the magazine for you.

• Having grown up in Minnesota, Grace loves @hammsthebeer. Otherwise, it’s @millerhighlife in stubbies.

• When not deep in a story, Grace enjoys watching British detective TV, and cheering on the Vikings.