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BREWING SPOTLIGHT SERIES
A series focusing on the talented individuals that make up the diverse national brewing scene.
Ten questions that pull back the curtain on the geniuses that make our beer great.
Ten questions that pull back the curtain on the geniuses that make our beer great.
Lotus Beverage Alliance - Lincoln, NE5/17/2023 Get to know the CEO of @lotusbevall.
Meet John Ansbro, Chief Executive Officer of the newly formed Lotus Beverage Alliance. This $100 million merger of six different craft beverage entities— @automatedextractions, @brewmation, @gwkent_equipment, @stouttanks, @alphabrewops and @twinmonkeysbeveragesystems—will allow manufacturers, and breweries of all sizes, access to the most comprehensive array of products for every step of the craft brewing process. And we’re not just talking about beer. Lotus covers wine, hard cider, spirits, cold brew coffee, kombucha, sake and CBD/THC-infused beverages as well. John has had over 30 years of equipment manufacturing and infrastructure experience and was tabbed to lead this joint venture. The five founders of the six merged companies will also remain in senior leadership positions in order to keep years of relationships and product knowledge within the company. It’s important to Lotus, as John says, “To go the extra mile for our customers. Most of our sales people are craft brewers themselves, or have brewery experience.” Lotus also offers financing in as little as 24 hours, so that breweries can get on their feet, or secure the equipment they need. Although 80% of their business focuses on the beer and wine space, Lotus is pushing into other markets to assist brewers in the fields of kombucha, specialty coffees, ready-to-drink cocktail beverages, and more. Lotus is an end-to-end supplier—a one stop shop. Beyond hardware, they also specialize in consumables. Their vast network includes the ability to secure malt and specialty ingredients, or even cleaning agents. Brewers can rest easy knowing they can connect with Lotus for all of their brewing needs. Lotus is driven by continued innovation, growth, and expert end-to-end customer service and support. They are an employee-owned company with a bold vision to both facilitate, and simplify, the business of brewing. So, the simple question is, could Lotus be the next Amazon for brewing?
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